TED Talks / ТЕД гост лектори

Andrew Stanton: The clues to a great story

1. Know your goal of storytelling
- “Storytelling is knowing that everything from your first to your last sentence is leading to a singular goal."
- “Stories confirm who we are. And nothing does a greater affirmation than when we connect through stories."

2. Make the audience care
- “Make me care, please, emotionally, intellectually, aesthetically, just make me care."

3. Make the audience put things together
- “We are born problem solvers. We are compelled to deduce, and to deduct."
- "Don’t give the audience the entire story. Don’t give them 4. Give them 2+2."

4. Find the “spine” that drive your main character’s decisions
- “All well-drawn characters have a spine. The character has an inner motor, a dominant, unconscious goal that they're striving for, an itch that they can’t scratch."

5. Embrace changes in your stories
- "Change is fundamental in stories."
- “If things go static, stories die, because life is never static."

6. Construct anticipation with uncertainty
- “Drama is anticipation mingled with uncertainty."

7. Make your audience like your main character
- Make your main character likable

8. Have a theme
- “A strong theme is always running through a well-told story."

9. Invoke wonder
- “Have them surrender to wonder."
- “The best story infuses wonder."

10. Express values you personally feel deep inside
- “Use what you know. Draw from it. It doesn’t always mean plot or fact. It means capturing a truth from your experience, expressing values you personally feel deep down in your core."


 Roselinde Torres: What it takes to be a great leader

 "Great leaders are shaping their future, not just reacting to it."

"Great leaders understand that having a more diverse network is a source of pattern identification at greater levels and also of solutions, because they have people who are thinking differently than they are."

"Great leaders dare to be different."

"The best leadership development doesn't happen by just going off to a course or a seminar… The best leadership development happens when people are learning in the context of their own strategic, economic agenda, with the actual people that they are going to influence and lead."


David Logan: Tribal leadership 

"Leaders need to be able to talk all the levels so that you can touch every person in society. But you don't leave them where you found them. Okay?"

 

Stanley McChrystal: Listen, learn ... then lead 

"A leader isn't  good because he is right; he is good because he is willing to learn and to trust."

Sheryl Sandberg: Why we have too few women leaders 

"No one gets the promotion if they don't think they deserve their success, or they don't even understand their own success."

"Don't leave before you leave. Stay in."

John Wooden: The difference between winning and succeeding

"If you make an effort to do the best you can regularly, the results will be about what they should be. Not necessarily what you'd want them to be but they will be about what they should."

"Success is: Peace of mind attained only through self-satisfaction in knowing you made the effort to do the best of which you are capable."

"Whatever you are doing you must be patient."


Maysoon Zayid: I got 99 problems ... palsy is just one

"If I can can, you can can."

Adam Grant: The surprising habits of original thinkers

"Originals are nonconformists, people who not only have new ideas but take actions to champion them... Originals drive creativity and change in the world." 

"To be original you don't have to be first. You just have to be different and better."

"When you feel doubt, don't let it go."

"The greatest originals are the ones who fail the most, because they are the ones who try the most."

"The originals, they are not different from us."

"Being original is not easy but I have no doubt about this: it is the best way to improve the world around us."

Scott Dinsmore:  How to find and do work you love

"If we don't know what we are looking for we are never going to find it."

"Everything was impossible before someone did it."

"When ordinary people are doing the extraordinary and we can be around them - it becomes normal."

"It isn't about being Gandhi or Steve Jobs, or something crazy, it is just about doing something that matters to you and it is the impact that only you can make."

"What seems impossible can become the new normal."

 

Boris Christoff / Борис Христов

  

"You live once in this world. Treat the world and the others the way you treat your soul. Be honest to all, speak the truth, from which you can not have fear."

 "Ти живееш един път на този свят. Отнасяй се към света и към ближните така, както към своята душа. Бъди откровен към всички, говори истината, от която не можеш да имаш страх."

"Do not envy, because that makes no sense. Anyone can do what God has given him."

 "Не завиждайте, щото няма смисъл. Всеки може да прави това, което бог му е дал."

"It is difficult thing to become an artist."

 "Трудно нещо е да стане човек артист."

"Do you know what the word hunger mean? Probably not."

 "Знаеш ли значението на думата глад? Сигурно не."

H. Gordon Selfridge / Х. Гордън Селфридж

          

"The customer is always write."

"Клиентът винаги е прав."

Mike Bloomberg / Майк Блумбърг

"If you don't encounter setbacks in your career, if you do not have doubts and disappointments, you are not dreaming big enough."

"Ако не се натъкваш на препятствия в кариерата си, ако нямаш съмнения и разочарования, значи не мечтаеш достатъчно силно."

Steve Siebold / Стийв Зиболд

"If you're not taking care of you, you're not in a position to help anyone else. You can't give what you don't have."

"Ако не се грижиш за себе си, не си в позиция да се погрижиш за никой друг. Не можеш да дадеш това, което нямаш."

"The great ones know money is a critical tool that presents options and opportunities." 

"Великите хора виждат парите като важен инструмент, който предоставя варианти и възможности."

"Оne of the smartest strategies of the world class is doing what they love and finding a way to get paid for it."

"Една от най-добрите стратегии на световния елит е да правят това, което харесват и да намират начин да бъдат заплатени за него."

"No one would ever strike it rich and live their dreams without huge expectations."

"Никой нямаше да успее и да изживее мечтите си, ако нямаше големи очаквания."

"While the masses are waiting to pick the right number and praying for prosperity, the great ones are solving problems,"

"Докато масата от хора чакат да изтеглят печелившите числа и се молят за благосъстояние, великите хора решават проблеми."

"Self-made millionaires get rich because they're willing to bet on themselves and project their dreams, goals and ideas into an unknown future."

"Самоизидигналите се милионери забогатяват, защото залагат на себе си и проектират мечтите, целите и идеите си в тъмното бъдеще."

"People who believe their best days are behind them rarely get rich, and often struggle with unhappiness and depression."

"Хората, които вярват, че най-добрите им дни са вече зад тях, рядко забогатяват и често се борят с нещастието и депресията."

"... the masses are convinced that master's degrees and doctorates are the way to wealth, mostly because they are trapped in the linear line of thought that holds them back from higher levels of consciousness...The wealthy aren't interested in the means, only the end."

"... повечето от хората са убедени, че магистърската и докторската степен са пътища към богатство, защото са праволинейни в мисленето си, което ги държи далеч от по-високи нива на съзнанието... Богатите не се интересуват от средствата, а само от крайната цел."

"The rich go out there and try to make themselves happy. They don't try to pretend to save the world."

"Богатите хора излизат навън и се опитват да бъдат щастливи. Те не се опитват да претендират, че ще спасят света."

George Jackson / Джордж Джексън

"Patience has its limits. If you overdo it, it becomes cowardice."

"Търпението си има граници. Ако прекалиш с него, то се превръща в страхливост."

Baumeister / Баумистър

 

“The best decision makers are the ones who know when not to trust themselves.”

"Вземащите най-добри решения са тези, които знаят, кога да не се доверят на себе си."

Alain / Ален

"Any suppressed desire is poison."

"Всяко потиснато желание е отрова."